Privacy Policy

Welcome to VARA Winery. Protecting your privacy is important to us. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website or interact with our services.

Information We Collect

We collect various types of information to provide and improve our services:
  • Personal Information You Provide: This includes your name, email address, phone number, shipping address, payment information, and any other information you provide when making a purchase, signing up for our newsletter, or contacting us.
  • Automatic Information: When you visit our website, we automatically collect certain information such as your IP address, browser type, operating system, and the pages you visit. This helps us understand how you use our site and improve your experience.
  • Cookies: We use cookies and similar technologies to enhance your browsing experience, remember your preferences, and gather analytical data. You can control cookie settings through your browser.

How We Use Your Information

The information we collect is used for various purposes, including:

  • Processing Transactions: To process your orders, manage your account, and provide customer support.
  • Communication: To send you updates, newsletters, promotional materials, and other information that may be of interest to you. You can opt-out of these communications at any time.
  • Improvement of Services: To analyze website usage and improve our products, services, and website functionality.
  • Legal Compliance: To comply with legal obligations and protect our rights and interests.

Sharing Your Information

We do not sell or rent your personal information to third parties. However, we may share your information with:

  • Service Providers: Trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential.
  • Legal Requirements: If required by law or in the good faith belief that such action is necessary to comply with legal obligations or protect our rights.

Security of Your Information

We implement a variety of security measures to protect your personal information. This includes using secure servers, encryption, and other technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction of your data.

Your Rights

You have the right to:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request correction of any inaccurate or incomplete information.
  • Deletion: Request deletion of your personal information, subject to certain exceptions.
  • Opt-Out: Opt-out of receiving marketing communications from us.

To exercise any of these rights, please contact us at

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

VARA Winery & Distillery
6770 Fourth St NW
Albuquerque NM 87107


Phone: 505.898.6280

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