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VARA Winery
We are proud to be the only urban winery and distillery in New Mexico and to craft all our products here. Despite being the birthplace of the North American wine experience, New Mexico’s contributions are often overlooked. VARA seeks to reclaim this legacy, placing our state firmly back on the map.
We build intentional partnerships with growers, producers, and local businesses, fostering collaboration that enriches our communities. Through these alliances, we curate high-quality, approachable wines that evoke pride in New Mexico, strengthening our bonds and celebrating our heritage.
Wines
At VARA, we make seriously great wines for everyone and every occasion. We believe that drinking wine is enjoyable and that discussing wine should be fun, not intimidating.
VARA Platinum
Made in limited batches from the finest grapes, these wines offer a VIP experience and celebrate luxury with every sip.
VARA Gold
A testament to the mastery of our blenders, these wines feature California and Spanish grapes and oak aging for a perfect balance of richness and complexity.
VARA Black
Crafted primarily with Spanish grapes and a shorter oak aging period, these wines offer a versatile elegance perfect for everyday moments.
VARA Silverhead Sparkling
These sparkling wines, crafted by Laurent Gruet using Méthode Champenoise, elevate any celebration or daily moment.
VARAxLG
These French-style wines, which showcase Laurent Gruet’s creative freedom, include traditional Méthode Champenoise sparkling wines and exquisite still wines.
Have a taste
Our tasting rooms bring our wines into an urban landscape. Stop by one today and explore the world of VARA.
Wine club
We designed our wine clubs to ensure every VARA experience is elevated just for you.
Tasting Experiences
Our guided tasting experiences allow you to explore the world of VARA wines in a fun and casual setting hosted by our Wine Educator.
La Vida VARA
Your insider hub for all things VARA Winery. Discover engaging blog posts, expert insights, and the latest updates from our community.
Rich Mauro featured VARA and highlighted four wines
Rich Mauro, a contributor to The Gazette, featured VARA Winery & Distillery and highlighted four wines from the VARA portfolio in his piece “Wine Guy: ...
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Elin McCoy featured the New Mexico Rose in The Summer’s Best New Rosé Wines.
Elin McCoy featured the New Mexico Rose in her recent article for Bloomberg News, The Summer’s Best New Rosé Wines.
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Andrew Chalk has included VARA in exploring New Mexican winemaking
Andrew Chalk has included VARA in a recent piece on his blog, The Chalk Report, exploring New Mexican winemaking
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Josie Cowden featured our Silverhead Brut Rosado
Josie Cowden, writer for the Good Times Santa Cruz, featured our Silverhead Brut Rosado in her story, Bubbly Journey.
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Sheri de Borchgrave featured VARA’s Silverhead Zero Dosage
Sheri de Borchgrave featured VARA’s Silverhead Zero Dosage in her Hamptons Cottages and Gardens article, Seven bottles that are great for summer gifting.
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Enjoying red wines in the summer with VARA
When you think of summer beverages, red wine might not be the first thing that comes to mind. However, with a few creative twists, you ...
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Join our community
Discover the vibrant spirit of community at La Vida VARA.