Seriously great wines for everyone
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VARA Winery
We are proud to be the only urban winery and distillery in New Mexico and to craft all our products here. Despite being the birthplace of the North American wine experience, New Mexico’s contributions are often overlooked. VARA seeks to reclaim this legacy, placing our state firmly back on the map.
We build intentional partnerships with growers, producers, and local businesses, fostering collaboration that enriches our communities. Through these alliances, we curate high-quality, approachable wines that evoke pride in New Mexico, strengthening our bonds and celebrating our heritage.
Wines
At VARA, we make seriously great wines for everyone and every occasion. We believe that drinking wine is enjoyable and that discussing wine should be fun, not intimidating.
VARA Platinum
Made in limited batches from the finest grapes, these wines offer a VIP experience and celebrate luxury with every sip.
VARA Gold
A testament to the mastery of our blenders, these wines feature California and Spanish grapes and oak aging for a perfect balance of richness and complexity.
VARA Black
Crafted primarily with Spanish grapes and a shorter oak aging period, these wines offer a versatile elegance perfect for everyday moments.
VARA Silverhead Sparkling
These sparkling wines, crafted by Laurent Gruet using Méthode Champenoise, elevate any celebration or daily moment.
VARAxLG
These French-style wines, which showcase Laurent Gruet’s creative freedom, include traditional Méthode Champenoise sparkling wines and exquisite still wines.
Have a taste
Our tasting rooms bring our wines into an urban landscape. Stop by one today and explore the world of VARA.
Wine club
We designed our wine clubs to ensure every VARA experience is elevated just for you.
Tasting Experiences
Our guided tasting experiences allow you to explore the world of VARA wines in a fun and casual setting hosted by our Wine Educator.
La Vida VARA
Your insider hub for all things VARA Winery. Discover engaging blog posts, expert insights, and the latest updates from our community.
VARA Appreciation Day Warehouse Sale – Save the Date
November 6, 2024
December 8, 2024 Our way of saying “Thank you!” Enjoy special discounts and exclusive access to limited-edition products as a token of our gratitude for ...
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Wine Club Holiday Party – Save the Date
November 6, 2024
December 7, 2024 Wine Club members, let’s celebrate the season together! Join us for festive cheer, special wines, and delicious bites. It’s our way of ...
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Black Friday Weekend
November 6, 2024
November 29th – December 3rd Celebrate Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday with us! Explore exclusive deals, gift-worthy bundles, and special ...
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Thanksgiving Week Promotions
November 6, 2024
November 22, 2024 Celebrate Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday with us! Explore exclusive deals, gift-worthy bundles, and special offers on ...
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November Wine Club Release
November 6, 2024
November 12, 2024 Get Cozy this November with our Wine Club’s latest selection. We’ve curated wines that wrap you in warmth, perfect for chilly evenings ...
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VARA’s Thanksgiving Pairing Guide
November 6, 2024
Thanksgiving is a holiday that brings together a medley of flavors – from savory roasted turkey and creamy mashed potatoes to herb-infused stuffing and tangy ...
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Join our community
Discover the vibrant spirit of community at La Vida VARA.