Seriously great wines for everyone
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VARA Winery
We are proud to be the only urban winery and distillery in New Mexico and to craft all our products here. Despite being the birthplace of the North American wine experience, New Mexico’s contributions are often overlooked. VARA seeks to reclaim this legacy, placing our state firmly back on the map.
We build intentional partnerships with growers, producers, and local businesses, fostering collaboration that enriches our communities. Through these alliances, we curate high-quality, approachable wines that evoke pride in New Mexico, strengthening our bonds and celebrating our heritage.
Wines
At VARA, we make seriously great wines for everyone and every occasion. We believe that drinking wine is enjoyable and that discussing wine should be fun, not intimidating.
VARA Platinum
Made in limited batches from the finest grapes, these wines offer a VIP experience and celebrate luxury with every sip.
VARA Gold
A testament to the mastery of our blenders, these wines feature California and Spanish grapes and oak aging for a perfect balance of richness and complexity.
VARA Black
Crafted primarily with Spanish grapes and a shorter oak aging period, these wines offer a versatile elegance perfect for everyday moments.
VARA Silverhead Sparkling
These sparkling wines, crafted by Laurent Gruet using Méthode Champenoise, elevate any celebration or daily moment.
VARAxLG
These French-style wines, which showcase Laurent Gruet’s creative freedom, include traditional Méthode Champenoise sparkling wines and exquisite still wines.
Have a taste
Our tasting rooms bring our wines into an urban landscape. Stop by one today and explore the world of VARA.
Wine club
We designed our wine clubs to ensure every VARA experience is elevated just for you.
Tasting Experiences
Our guided tasting experiences allow you to explore the world of VARA wines in a fun and casual setting hosted by our Wine Educator.
La Vida VARA
Your insider hub for all things VARA Winery. Discover engaging blog posts, expert insights, and the latest updates from our community.
Pairings for a Love-Filled February
February 1, 2025
February is all about love—whether it’s a romantic evening with your sweetheart or a lively night with your best friends. And what better way to ...
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Our New Mexico Sparkling Brut 2023 wins double gold medal
January 13, 2025
We’re thrilled to share some sparkling news that has us popping corks and raising glasses! Our New Mexico Sparkling Brut 2023 has been awarded an ...
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Perfect Winter Wines to Cozy Up With
January 4, 2025
As the winter chill sets in, there’s nothing quite like curling up with a glass of wine to warm your spirits. VARA offers a selection of wines ...
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Our Tasting Room Hours This Holiday Season
December 18, 2024
Our tasting rooms have different hours this holiday season. Balloon Fiesta Park & Nob Hill Tasting Rooms    Christmas Eve ~ Tasting rooms close at ...
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December 16th is the last day to place on online order for delivery by Christmas
December 18, 2024
Pairing Holiday Cookies
December 6, 2024
Cookies are a holiday tradition, and pairing them with the perfect wine or spirit can make the season even more magical. VARA’s collection of wines ...
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Join our community
Discover the vibrant spirit of community at La Vida VARA.