Seriously great wines for everyone

Uniquely New Mexican and proud of it


At VARA, we make seriously great wines for everyone and every occasion. We believe that drinking wine is enjoyable and that discussing wine should be fun, not intimidating.

VARA Platinum

Made in limited batches from the finest grapes, these wines offer a VIP experience and celebrate luxury with every sip.


A testament to the mastery of our blenders, these wines feature California and Spanish grapes and oak aging for a perfect balance of richness and complexity.

VARA Black

Crafted primarily with Spanish grapes and a shorter oak aging period, these wines offer a versatile elegance perfect for everyday moments.

VARA Silverhead Sparkling

These sparkling wines, crafted by Laurent Gruet using Méthode Champenoise, elevate any celebration or daily moment.


These French-style wines, which showcase Laurent Gruet’s creative freedom, include traditional Méthode Champenoise sparkling wines and exquisite still wines.

Have a taste

Our tasting rooms bring our wines into an urban landscape. Stop by one today and explore the world of VARA.

Wine club

We designed our wine clubs to ensure every VARA experience is elevated just for you.

Tasting Experiences

Our guided tasting experiences allow you to explore the world of VARA wines in a fun and casual setting hosted by our Wine Educator.

La Vida VARA

Your insider hub for all things VARA Winery. Discover engaging blog posts, expert insights, and the latest updates from our community.

Enjoying red wines in the summer with VARA

When you think of summer beverages, red wine might not be the first thing that comes to mind. However, with a few creative twists, you ...
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Discover the vibrant spirit of community at La Vida VARA.
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