VARA Winery

We are proud to be the only combined winery and distillery in New Mexico and to craft all our products here. Despite being the birthplace of the North American wine experience, New Mexico’s contributions are often overlooked. VARA seeks to reclaim this legacy, placing our state firmly back on the map.

We build intentional partnerships with growers, producers, and local businesses, fostering collaboration that enriches our communities. Through these alliances, we curate high-quality, approachable wines that evoke pride in New Mexico, strengthening our bonds and celebrating our heritage.

Wines

At VARA, we make seriously great wines for everyone and every occasion. We believe that drinking wine is enjoyable and that discussing wine should be fun, not intimidating.

VARA Platinum

Made in limited batches from the finest grapes, these wines offer a VIP experience and celebrate luxury with every sip.

VARA Gold

A testament to the mastery of our blenders, these wines feature California and Spanish grapes and oak aging for a perfect balance of richness and complexity.

VARA Black

Crafted primarily with Spanish grapes and a shorter oak aging period, these wines offer a versatile elegance perfect for everyday moments.

VARA Silverhead Sparkling

These sparkling wines, crafted by Laurent Gruet using Méthode Champenoise, elevate any celebration or daily moment.

VARAxLG

These French-style wines, which showcase Laurent Gruet’s creative freedom, include traditional Méthode Champenoise sparkling wines and exquisite still wines.

Have a taste

Whether you’re enjoying a casual tasting or celebrating a special moment, our inviting spaces offer the perfect setting to explore the flavors and craftsmanship behind each bottle. Join us for an unforgettable experience!

Wine club

We designed our wine clubs to ensure every VARA experience is elevated just for you.

Host your event at VARA

Host your next event at VARA, where our unique spaces, exceptional wines & spirits, delicious food, and inviting atmosphere create the perfect setting for any occasion.

La Vida VARA

Your insider hub for all things VARA Winery. Discover engaging blog posts, expert insights, and the latest updates from our community.

We’re closing our Nob Hill Tasting Room – final day will be Sunday, July 13th

July 3, 2025

Thank You, Nob Hill! After nearly two wonderful years of sharing glasses, stories, and countless toasts with you, we’ve made the thoughtful decision to close ...

Choose Your Own VARAventure: Summer Wines & Cocktails for Every Kind of Fun

June 26, 2025

Summer is calling, and your glass should match your vibe. Whether you're poolside, trail-bound, or hosting friends, here's what to sip and when to sip ...

Girls, Gays, and Theys: Speed Dating & Friendship Mixer

June 4, 2025

Reserve your spot today! Join VARA for a celebration of connection, community, and queer joy Friday, June 20th, at 6 pm | VARA Balloon Fiesta ...

Choose Your Own Mom-Venture: Find the Perfect VARA Wine for Mother’s Day

May 1, 2025

Every mom is unique—and her perfect wine should be, too. This Mother’s Day, skip the last-minute flowers and give her a bottle that speaks to ...

NM Cocktail Week Class: Balancing Act: How to Build the Perfect Cocktail

April 11, 2025

Reserve your spot today! A New Mexico Cocktail Week Experience at VARA’s Santa Fe Tasting Room Join us for Balancing Act: How to Build ...

How to Choose the Right Wine for Any Dinner Party

April 4, 2025

Planning a dinner party? Whether it’s a casual gathering with friends or a formal holiday feast, choosing the right wine can elevate your table and ...

Join our community

Discover the vibrant spirit of community at La Vida VARA.